Font Star

I designed an original font and a full set of promotional materials to represent a musical artist I created from scratch. Inspired by the vibrant energy of K-pop boy groups, I imagined “Joy US,” a fictional group with an upbeat, fun-loving sound and dynamic aesthetic. To bring Joy US to life, I developed a custom font that reflects their bold style and personality, paired with various branding materials to showcase their brand. This includes a tour announcement, a billboard design, a trendy tote bag, an Instagram mock-up, and a hoodie design. Each element captures the lively spirit and positivity that define Joy US, presenting a cohesive brand experience.